Look out for the NIKE RED balls when u guys are watching weekend games!

London, UK (March 9, 2010) Three leading European football leagues will turn (RED)™ this weekend as Nike introduces a special edition (PRODUCT)RED™ ball in the leagues’ home fixtures to raise awareness of the (NIKE) RED ‘Lace Up. Save Lives’ partnership.

In a unified show of support for the global initiative, Barclays Premier League, Spain’s La Liga and Italy’s Serie A will use a (NIKE)RED ball at all home games over the weekend of March 13th and 14th.

The Nike and (RED) partnership invites people to ‘Lace Up. Save Lives’ by purchasing a pair of (NIKE)RED laces. One hundred percent of the profits from (NIKE)RED laces is split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine, treatment and services for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.

The (NIKE)RED ball is a specially designed T90 Ascente – the same make of ball currently used by all three leagues and boasts all of the technological innovations that the players are accustomed to week in week out, but features the (RED) laces graphic on the exterior.